To create the most beautiful design apart from creative idea
one should have a clear understanding about the subject’s fundamentals.
There are 10 basic elements of effective
graphic designs. They are as follow:
Line
Line is the first and the most basic element. Line plays a
different role in drawing ad graphic designs. In drawing line is a stroke and
in graphic designs it’s about two connecting points. Lines are benefited in
dividing spaces and drawing an eye to the specific spaces.
Colour
For both the users and the designers colour plays the role
of the most obvious elements of design. It can be used along with other
elements like line and shapes etc or it can stand alone as a background. Colour
creates the mood f the design and depicts the story of a brand. Every colour
has a different story to tell which can further impress by the colour
combinations.
Shape
Shapes, geographic or organic add interest. Shapes are
basically used to emphasize a portion of the page as shape is defined by
boundaries like line or colour. Everything used in graphic design is ultimately
a shape. Now it’s your creativity to use these shapes in an interactive way.
Space
While designing a page, negative space is most underutilized
and misunderstood aspect of designing for the page. The left blank part of a
design whether white or some other colour, help to create an overall image.
Create spaces using the negative space.
Texture
Websites & graphic designs do depend on the look and
impression of texture on the screen. Textures can create a more three
dimensional appearance on this two dimensional surfaces. It also builds an
immersive world.
Typography
The single most important part of graphic and web design is
typography. Like colour, texture and shapes the fonts you use tell readers
you’re a serious online news magazine, a playful food blog or a vintage tea
tins shops. Words are important, but the style of the world is should also be
equally impressive.
Scale
Playing with the scale and size of your objects, shapes,
types and other elements add interest and emphasis. How boring would a symmetrical
website with all similarly sized ingredients be? Very. But the amount of
variations will depend heavily on the content within. Subtle differences suit
professional content, while bold ones prefer creative enterprises.
Dominance &
Emphasis
The element of emphasis has more to do with an object,
colour or style dominating another for a heightened sense of contrast. Contrast
creates a focal point.
Balance
There are two kinds of balance; symmetry & asymmetry.
Asymmetry is much preferred by the most designers, artist and creative folks
for its eye catching nature.
Harmony
Harmony plays the key role of graphic design. Harmony is
what you get when all the pieces work together.
Above mentioned elements are just one part of graphic
designing there are more hundreds of rules and many more principles for
creating more beautiful designs on and off the web. But these ten elements mentioned
above are the basic essentials that will ensure anything you create is
appealing, professional and perfect.
