We Are the Best 3D Animation & VFX Institute in Kolkata

To learn more about the career courses in gaming contact us at:


MAAC Chowringhee
Mobile: +91-9836321595
Email Id: chowringhee@maacmail.com

MAAC Kankurgachi
Mobile: +91-9830390356
Email Id: kakurgachi@maacmail.com

MAAC Rashbehari
Mobile: +91-9836321789
Email Id: rashbehari@maccmail.com

About Maac Animation Kolkata

MAAC Chowringhee | Kakurgachi | Rashbehari are the best institute of MAAC in  Eastern India. We at Maac Kolkata organise  various events for our students inorder to enhance their skills and creativity.

 Apart from 24fps International Animation Awards Maac Kolkata organise several in house workshop and exhibition for students. One such event, organised by our Maac Creative Club (MCC),  formed by students of Maac Kolkata was "Design the Cover photo of official facebook page"  In this competition students have to follow the official website http://www.animationkolkata.com,for more information and submission of entries online.

 Every month there are different competitions being featured in the website and students have to submit their work The winning work get displayed in the website along with the winner’s photograph.

 The result was declared for the last FB competition and the winner was Abhishek Chakraborty from MAAC Chowringhee . The winning work was displayed in the official Facebook fanpage  i.e https://www.facebook.com/maacanimationkolkata.

Such events encourage students to participate more so that  it help them to grow practically as well as professionally.

Maac  Kolkata does  not only offers a career,Maac  Kolkata gives you a dream. The high-end 3D Animation &VFX education prepares you for an enjoyable and thrilling career. Through its wide network of centers Maac has prepared thousand of students to build careers in Animation,Visual Effects, Film-making,Gaming and Media.As they say, the first step towards the realization of
your dreams is to Dream.. and to dream with Maac Kolkata as your back bone is half of  your job done.

Still thinking !!!!!! This is the right time just grab the opportunity and reach us.
So.. go ahead reach out for the stars...come Join Us.

MAAC Chowringhee
Mobile: +91-9836321595
Email Id: chowringhee@maacmail.com

MAAC Kankurgachi
Mobile: +91-9830390356
Email Id: kakurgachi@maacmail.com

MAAC Rashbehari
Mobile: +91-9836321789
Email Id: rashbehari@maccmail.com

TOP 5 FAVOURITE ANIMATED CHARACTER IN THE WORLD

When its about animation age is no bar Animation has stolen everyone's heart. It may be kids, collage students or even parents or grandparents. Animation has focused every age has their target audience. Ask anybody about their favourite animation characters, they must be having at least one, with some funny memories.

Today we will be cherishing your memories and discuss about five most loved animated characters in the world.

Tom & Jerry
Who all have not watched it? I am sure there is no one who has not seen this show at least once in their life span. This is one of the most favorite shows. Launched in 1940, this is one of the most famous and loved American animated series of short film made by William Hanna and Joseph Barbera. Tom a cat and Jerry a mouse, shows the rivalry in the show.  

Micky Mouse

Another famous name Micky Mouse, again a favorite one. Micky mouse is a funny animation cartoon character and the official mascot of the Walt Disney Company. Micky Mouse was made in 1928 by Walt Disney and Ub Iwerks at the Walt Disney Studio.

Donald Duck  

Remember him? He was famous for his intelligible speech and his mischievous personalities. The character was created in 1934 by Walt Disney Production. Donald was an anthropomorphic white duck cartoon character with a yellow orange bill, legs and feets. 

Snoopy                                                                                                                                                      

Remember the white dog? I am sure yes. Snoopy can be found in all the peanut movies and television specials, like the peanuts movie. Since his debut in 1950, snoopy has become one of the most recognizable and iconic characters in the comic world. 

      Bugs Bunny

The grey Rabbit with a carrot in hand famous for his flippant. Remember? Bugs Bunny was launched by the staff of Leon Schlesinger productions and voiced by Mel Blanc. Bugs is best known for his amazing role in Looney Tunes and Marrie Melodies. 

These are just few of the famous, lovable and favourite animated characters, there are many more. If you get inspired by them and planning to give a birth to your own animated cartoon then join MAAC Kolkata and get trained in the field of animation. We work hard to get your dreams come true.

Visit www.animationkolkata.com 

Popular Animation Studios in India

As we have been always talking about the rise of animation in India, in our blogs, today we will be sharing with you some of the popular animation studios we have in India.

 MAYA DIGITAL STUDIO

 It is one of the leading animation studios in India offering competence in high quality 3D Animation, 2D Animation as well as stereoscopic 3D conversion of content. Today it is the largest original content creator of animation in India.

The adventure of Motu Patlu, Krisna, Discovery Kids and Hungama are few of the works of Maya Digital Studio.

UTV TOONS

UTV Toons is a wholly owned division of UTV software communications ltd. The company started with 2D traditional animation but gradually transformed into digital animation in 2002.

Disney’s legends of the Ring of Fire, King, and Toad Patrol are few of their 2D animation work.

MICA,  Donkey Kong Country  Return, Freej are few of their 3D animation work.

PENTAMEDIA

Pentamedia is a pioneer in software and digital media in Asia. The company has created many animated features The key responsibilities include projects, products, consultancy and training in software and digital media. Numerous animated features have been created by the company, both traditionally and computer animated.

Pentamedia’s work Pandavas: The Five Warriors received a regional award in India in 2000 and Gulliver’s Travels was released in Los Angeles and was shortlisted for an Oscar. Other  animated movies produced by the company are Alibaba,Son of Alladin, Gulliver's Travel.

      TOONS ANIMATION INDAI

It is an animation company in India located in Thriuvananthapuram the capital of Kerala. Started in 1999 by G.A.Menon and Bill Dennis, who has worked on Disney’ the little mermaid, beauty and the beast and Aladdin. It is an arm of the Singapore based Toonz Group, which is known for its diversity in production and distribution of live action features films, digital and gaming content, licensing and merchandising and media related education.

 The Adventure of Tenali Raman, Hanuman, Freefonix, Kid Krish are few of the major work done by Toonz Animated India.  

These are just the few names, there are a lot many like these. If you are dreaming seeing yourself in any of the above company then we at MAAC Kolkata are here to help you reach your dream.  

Visit www.animationkolkata.com for further enquiry. 

FIRST INDIAN 3D ANIMATION FILM ROAD SIDE ROMEO

Roadside Romeo released in 2008, is an Indian American computer animated romantic musical comedy drama family film written and directed by Jugal Hansraj and produced by Aditya Chopra and Yash Chopra of Yash Raj Films and further distributed by Walt Disney studios Motion Pictures in United states, India and all around the world.

It was released in the United States and India in the year 2008. After Sony Pictures’ Saawariya, Roadside Romeo became the second Bollywood movie to achieve a North American release by a Hollywood studio. It was also Hansraj’s first animated debut.

The title character in the movie is a dog living in Mumbai, as voiced by Saif Ali Khan and his girlfriend Laila, is voiced by Kareena Kapoor. For both the actors this was the first voice over in animated production. Roadside Romeo, the tale of a pampered puppy whose owner moves leaving him behind a fend for himself on the streets of Mumbai. In this classic Bollywood tradition, the 95 minutes film comprises 1400 shots, approximately 40 scenes and five song and dance numbers.

Pankaj Khandpur the creative director at Visual Computing Labs says that while directing Roadside Romeo their aim was to create a quality production that would set the standard for future 3D animated Bollywood movies. Maya software has much to do with the film.

If you haven’t watched this movie yet, go and watch this beautiful animation work.

In today’s time animation has started giving the industry many hits. Animation has become the hub these days. A new trend in the industry. Many students have started pursuing for the animation course, if you are also seeking your career in this creative and interesting field visit us at MAAC Kolkata.


www.animationkolkata.com

Latest Techniques used in 2D and 3D Animation

When the first ever five minute film, Steamboat Willie was released by Walt Disney he never thought that his animation based would form the basis of an entire industry, encouraging new styles in 2D & 3D animation.  The industry has grown since then, both in terms of application and importance in a variety of fields such as entertainment, education, medicine etc. The government and the private sector funded several institutes for the development of innovative techniques to bring objects to life on 2d and 3D screens.

It is now possible to create facial animation using the recent advancements in computer technologies. Before this phase the characters’ faces were nothing more than hand down painting sequences of images to create the illusion of movement. Now in the new era the modern research and development of computer graphics has come to a stage where producers can create climatic wonders such as Avatar. Facial animation has made its place and has come a long way. Sparse Stereo Mesh is a creative technique that has made it possible for animation come close to real life. This technique was made to drive facial contour by reading data from customised markers, kept on the face, with the help of camera lens. The three dimensional mesh of facial information is the incoming data which is then processed on the 3D mesh in the application.

Today, a large number of advanced techniques are implemented for character animation. Every production studio from Pixar to Light & Magic are inspired by Skeleton based animation and motion capture advance methods. Skeleton based animation possesses a hierarchal order of the anatomy of the character that involves a ground plane. Which further allows the physics to take over when the character is set into motion.

Motion capture advance is a tool for character animation while working with 2D and 3D space. That further enables artists to realistically capture character motion.

In the animation industry 2D and 3D techniques have come a long way.  

To leran further on 2D and 3D animation visit us on www.animationkolkata.com 

Below is animation work done by one of our student. To view more you can visit our facebook page https://www.facebook.com/maacanimationkolkata/photos

INTERVIEW OF OUR AWESOME TRAINEE @MAAC CHOWRINGHEE

Here we bring one more interview for you. Kousik De one of our ex student is today a successful Digital artist. Let’s hear from him about his experience.

Interviewer: hi kousik, how have u been?

Kousik De: hi, I have been doing well and I hope same for you too.

Interviewer: thank you. We are doing well too. So Kousik, tell us about your work life.

Kousik De: well, today I am a Visualize/Owner of Talking Canvas, a new born creative design agency.

I am a Rabindra Bharati University pass out. After which I joined Zee Bangla as an illustration artist. Then MAAC Chowringhee has changed my life to a 'Digital' Artist. I got too much help from MAAC Chowringhee to be a 3D Artist and Compositing Artist. I joined Prime Focus (Mumbai) after completing C3D2 course from MAAC Chowringhee.

I worked as a Graphic Designer/Visualize in a few companies at Kolkata for 4 years. I was not satisfied with that. I wanted to do the design works in a different way. So I left job and started to think something different. I spent 3 months as unemployed and was preparing myself to be an Independent Designer. I started my new life as a Freelancer Graphic Designer. First month was too good but the 2^nd month of my freelancer life was not so good. But I never felt hopeless. From 3rd month I revived my career as a freelancer. 2 years I was involved with a large number of clients. Then I started my small new organization named Talking Canvas (a creative Graphic Design house). New born company is running well.

Interviewer: wow! Trust me that sound really amazing.  Which course did you do in MAAC Chowringhee and in which year?

Kousik De: (laughs) thank you. I did C3D2, that is 3Ds Max, Maya, After Effects, Fusion and Shake. In the year 2010.

Interviewer: Great! Would you like to share your learning experience at MAAC Chowringhee?

Kousik De: sure. It was really awesome. I got huge help from faculties in subject, concept, and software related problems. Even from home, if I contacted with them through e-mail/phone they usually tried to solve all my queries and problems. My faculty was Mr. Siddharth Jaiswal. He was very much experienced and helpful teacher. I got huge number of creative ideas and software knowledge from him (Till now I have good relationship with him. Till now he helps me for any type of technical issues and other issues. All faculties keep good relationship).

 My experience at there was really good and positive. I always recommend MAAC Chowringhee to the new comer students (who are trying to enter in the creative industry) because I believe this is   No. 1 training institute at Kolkata.

 For other technical issues, Job related helps were nicely done by MAAC Chowringhee official authority. MAAC Chowringhee organized huge number of competition, workshop and seminar. I attended in maximum programmes at there. MAAC Chowringhee gave me and all students the opportunity to attend in Animation Film Festival at a reputed Cinema Hall free of cost. I was really enjoyed the programme. MAAC Chowringhee also gave some more opportunity to enjoy other workshops. I and my 3 mates made a short film at there by the help of our faculty (Siddharth Jaiswal) and MAAC Chowringhee studio. Camera, technical support and other equipments were supplied by MAAC Chowringhee. I am really grateful to the faculties and MAAC Chowringhee.

Interviewer: thank you for such kind words. We are grateful that we reached your expectations and could help you in all possible ways. Well, I am keen to know that as a Designer/Visualize, what the most important things to follow.

Kousik De: well this job requires visualization, space distribution, look and feel, research, value the work, maintain the unique style for each work, reject personal style, thinking, study different subjects and last but not the least the observation.

Interviewer: Tell us about a project you worked on that required heavy research work and how you do that?

Kousik De: I worked on "Marrakesh strategy conference" project of TATA TSPDL. It was a strategy conference at Marrakesh (city in morocco). I did their total theme. Started from conference logo to booklet and other materials like banner, backdrop etc. There I had to research to make the theme. I studied a lot to make it.

I had no idea about Morocco or Marrakesh. I viewed many videos and documentary films to know their culture. Studied some e-books to understand the society. Viewed a lot of photography of the city to know the people, architecture and the nature. I studied many books on the city. Then I captured all in my mind. Then I created my own idea on the project. That was an awesome experience. Though I had to spend more time to realise and create the theme.

Interviewer: what’s the most interesting project that you have worked on?

Kousik De: Most interesting project was Strawberry body (USA) brand identity and business material design. I did their designs from company launching. Worked on their logo and website. Another interesting project was TATA TSPDL project. The project title was 'Service Excellence'. I did their visuals, banners, standees, computer wallpapers for them. It was really an interesting project. The designs were based on concept.  There are many more to share.

Interviewer: What tips would you like to share with freshers?

Kousik De: Work hard. Hard working will make you successful in life. Do research on all subjects you are interested. Observation is the most important. One interesting fact: To be a professional Graphic designer you need to know the clients mind, psychology, client's profession and the city living in. Not only good work. You have to know the client first. A good work could impact badly on another person. So good or bad depends on a client's aspect. You should research on client before you start a Graphic Design (though project brief is most important).

Interviewer: thank you so much Kousik for your precious time and kind words. We all hope best for you. Wish you all the best. Keep shinning! 

Stop Motion Animation: Another Approach to Animation

The animation paradise has witnessed many changes over the year. It has jumped on heights dramatically, from hand drawn animation to 3D animation. Animation as a career in this competitive era, the demand of technical skills, a good understanding of art and aesthetics and a unique creative is skill is required. These days’ students concentrate on software & technologies to create an animation film. Experimenting with any other medium is rare.

Stop motion animation is one such medium. This is the form of animation created by physically manipulating real world objects and photographing them, one frame at a time, to create the illusion of movement.

Below are the various kinds of Stop motion animation:

Claymation (Clay Animation)

It’s one unique form of stop motion animation that uses figures made of clay. It involves sculpture characters and background sets out of clay.

Puppet Animation

It is a technique of incorporating the animation of still puppets. Similar to claymation, the characters and sets are already made in full forms instead of being made while the animation is being shot.  

Cut Out Animation

Technique of producing animations using flat characters is used in this form. 

Pixilation

This is the most difficult form of stop motion animation. Live actors change their movements in each frame of the animation in this form. They pose while multiple frames are taken and the position changes slightly in each frame.

These are just few examples of stop motion animation.  The medium is just a platform to give your idea a visual presentation.

Keep following our blog for more such informative updates and if you are planning a career in animation then no second thought just join us at Maac Kolkata . 
Visit our website www.animationkolkata.com.  We are just a phone call away. Call us @+91-9836321595 

Big Animation Studios Versus Indie Production

In the 1980s, the release of blockbuster animations, like who framed Roger Rabbit, Disney, Fox, and Warner Bros came up and they started hiring artists and designers from every corner of the globe. European artists started hiring kids from colleges and some even before graduation. Big and major production houses began to increase the staff numbers, buying properties and paying magnificent salaries. And soon after these artists became hot commodities.

But the glamour is never permanent, soon the things began to feel formulaic and studios fell into trap.  The big studio system lost sight of the story. With the bigger budgets nobody wanted to take a chance with the creative process. In this scenario, independent studios & production houses started making movie and benefited from the audience’s demand for something different.

Now the independent artists are setting up their personal studios in their homes and animators, who used to work for big production houses are now appearing as production heads of their own studios.

Studios started finding cost effective ways of producing their work and began looking overseas by the year 2000. Due to the decrease in staff requirement many artists left out of work. During this period the Troy Story released and made money at the box office and other major studios had realization that collaborating with some of the new, slick CGI studios could be advantageous.

Indies, also known as independent studios started putting up their own films. During the first decade of the millennium, the independent production company rush was the trend that had captured the attention of mainstream audiences across the world.

Indie production companies are now emerging in great numbers due to technological progress that has created an entirely different setup of the animation studio. It is more efficient to set up a studio where all the equipment's of production could comfortably be installed on one workstation. Indeed it seems the crop of indie production companies has grown continuing to have smaller budgets.  

Diversification added to this process further. Considering the vast number of options available today like DVD, video games, commercials, internet, wireless and more, the new emerging consumer arenas like e-learning and ethnic entertainment target markets the scope for indie  production  is growing each day.

No one knows where the story will end. Perhaps this new renaissance of indie productions will give birth to its own list of lessons to be learned and challenges to be faced. But one thing is for sure that it is just the beginning of a new era for the animation paradise.

So Interesting Facts !! Stay Tuned For More Such Articles Only At www.animationkolkata.com.
We are the Best Animation Institute in Kolkata.

Evolution of Indian Animation

Animation! This term has come up in market so high these days. Animation is creating once imagination and takes us on a magical journey. Indian animation industry is one of the oldest animation industries in the world.

Some of the interesting facts about Indian animation Industry:

•   Dadsaheb Phalke is the first Indian animator also known as father of Indian cinema.  
•   Clair Weeks, a Disney studio animator was invited to train animators for the first ever        animation studio in 1956.
•   The first animation film in India was in 1957, The Banyan Deer.

Current Status

Over the past 10 years India has shown immense growth in the Animation Industry. Few of the examples are:

• Roadside Romeo, O my friend Ganesha & Hanuman. These movies were produced with the help of 2d & 3d animation in 2008.
•   Arjun -The Warrior Prince was released in India & US in 2012. This movie was appreciated worldwide for its sheer quality and brilliance of animation. It unlocked new avenue for the industry.
• Indian production houses and studios have tie ups with Hollywood production houses and studios.
•   Animation institutes are doing their jobs by providing an adequate knowledge about 2d and 3d animation along with various other courses related to film making technology.

The future of the industry

Indian industry is doing well and getting renowned all over the world. But it’s always about more. It still has to go long way to gain its foothold in the international market. The following steps are needed to be taken:

•          Invest more in technology
•          Train people
•          Arrange for indoor and outdoor training methods.
•          Set up more animation institutes with the beneficial courses that could teach about film making.
•          Arranging workshops and seminars and generating awareness about the benefits of       animation.
•           Encourage beginners and allow them to experiment with their creativity.

we at MAAC Animation Kolkata provides with the best knowledge and career opportunities. To learn more visit www.animationkolkata.com.

Major Animation Festivals around the World...

Animation in today’s world has become so trending and a booming field to work in. It is a new hot trending thing that is running in youth’s blood. Not only in the industries, but it is also gaining the popularity all over world by Animation Festivals.

Below is the list of few animation festivals:

Anifest India

We chose to begin the list with our own made Animation Film Festival Anifest. Anifest India was a national event that featured entries from Malaysia, Hong Kong and the United States.

Anifest India was held in Mumbai.

Follow the link www.tasionline.org to learn more about it.

Ottawa International Animation Festival

This was one of the largest Animation Festival that happened in North America in late 1967. The amazing and the interesting part of this festival was that the festival had a kid’s jury panel, where the organisers invited children to vote on the most popular animation of the year.

Follow the link www.animationfestival.ca to know what happened in the festival.

Anima

This festival happens in Brussels, Belgium every year. Anima has international and national sections for entries coming in only from Belgium.  It is the best showcase for full length and short film entries.
 

 http://animatv.be/anima.php?pageID=1&In=3  this link will help you understand it better.

Stuttgart festival of Animated Film                                                                

This festival began in1982, by far the largest and important animation festival. It represented the best work done during that year. The speciality of this festival was that the winner is automatically qualifies to be nominated to the Oscars.

Isn’t that interesting? Follow http://www.itfs.de/en to learn more on this.

Holland Animation Film Festival

This festival takes place in several parts of the world. It started in the year 1985. This festival features latest developments and emerging technologies.  This Festival organises competitions for internet animation, short films and applied animation. The Festival showcases entries from around the world; it is a National Film Festival in Netherlands.

If you find it interesting click the link http://www.haff.nl/en/ and understand more.

We have introduced you with few Animation festivals that happen around the world. There are many more in the list like Anima Mundi, London International Animation Festival, Melbourne International Animation Festival and many more...

Keep following our blog for much more interesting posts...

join now

How to choose the best Animation Institute?

The animation job these days is gearing up in the market. It has become the most promising career for the youth. And why not this is most fascinating job right now. But to reach there you need to understand which institute can help your dream come true.

There are so many institutes that are providing animation courses from a short term course to full time diploma courses.  We are sharing with you few tips which will teach you how to locate the best institute for yourself.

Tip 1Know what to look for

Before joining any course, it’s important to understand what the institute is offering under the name of animation course, visit and take a look around the infrastructure. You should have capability to learn if the institute can help you hone your skills!!

Tip 2 Institute’s track Records

The most important aspect to find the apt institute for yourself. It’s important to do a research about the institution which will groom you further, know about the faculty.

Tip 3 What is the USP?

There are so many competitors in the market, what makes any specific animation institute standout? Know about the unique features that the institute provides. Like with Maac Kolkata we not only offer training but we give our students other opportunity to enhance there skills.

Tip 4 Experienced Faculty

All books provide the same information but explaining the same in a way is a task. The quality of education depends on the faculty members. Go for an institute that employs well educated, trained and experienced teachers in the field of Animation and VFX.  

Tip 5 Placement Record?

This is the most important factor among all. As you will be investing time, money and effort to build a successful career in the industry, you have right to know about the placement cell of the institute.  Where in which production houses s x-students are being placed. It’s always better to check there website.

Research. Think. Understand. Talk. And then take a call. Make sure you make a right choice and reach the heights of success which you have always dreamt of.

Below we have provided you our contact details for all three institutes of MAAC Kolkata. Kindly contact to your nearest one for any assistance.

Maac Chowringhee

Mobile: +91-9836321595

Email Id: chowringhee@maacmail.com

Maac Kankurgachi

Mobile: +91-9830390356

Email Id: kankurgachi@maacmail.com

Maac Rashbehari

Mobile: +91-9836321789

Email Id: rashbehari@maccmail.com

Best Animation Institute in Kolkata @Maac Chowringhee

Follow our Student Work Show Reel

Visit us @www.animationkolkata.com

Digital Photography (DP)

Photography involves capturing images with a camera. These images can be just about anything. DP is a form of photography that uses cameras containing arrays of electronic photo detectors to capture images focused by a lens, as opposed to an exposure on photographic film. The captured images are digitized and stored as a computer file ready for further digital processing, viewing, digital publishing or printing.

Photography is trending career among the youth. It’s new, fashionable and hottest trending career. Everybody clicks in their day to day life. Some do it for fun and few make it their career. 

Photography has some specific courses in which one learns in depth about a camera’s in and out. These courses help an individual to understand the language of camera even better. They are all professional courses.

One can be a fashion photographer, wildlife photographer, aerial photographer, advertising photographer, macro photographer and many more... depending on their interest.

To learn more about the DP visit www.animationkolkata.com

Or contact us   

MAAC Chowringhee

Mobile: +91-9836321595

Email Id: chowringhee@maacmail.com

MAAC Kankurgachi

Mobile:+91-9830390356

Email Id: kankurgachi@maacmail.com

MAAC Rashbehari

Mobile: +91-9836321789

Email Id: rashbehari@maacmail.com

Top Advertising Campaigns that used Animation & Vfx in India

In our last blog we talked about duties & requirements of vfx. Today we’ll discuss about few advertisement that have used vfx in its making.

 Below are top advertisements that have used a perfect combination of vfx and animation.

Vodafone zoo zoo campaign

This was launched in 2009 by Vodafone. Zoo zoo character took away many hearts. This commercial is one of the most successful commercials in India.

According to few facts, zoo zoo were not animated characters. They were real human in such costumes. Special suits were made for the actors keeping in mind the colour combination to focus on the character. Character modelling, lighting, rendering and sound effects were made in post production with maximum use of vfx. The sound effects were too great that they delivered the desired outcome without speaking a single word.

Thanks to the vfx that the entire campaign looked like animated.

Happydent city light campaign

Another brilliant example of combination of vfx and animation. This ad was on the concept ‘chewing gum for sparkling teeth.’

MTS internet baby ad campaign

This is an interesting ad about technology freak baby from the moment it is born. As the baby comes out it cuts its umbilical cord and takes a selfie with the nurse. Funny! Isn’t it? All of this is broadcasted live from a mobile camera. Baby and all its actions are created by vfx. The purpose of the ad was well served that they are the fastest provider of internet.

Animation was done so nicely that the ad looked humours and knowledgeable about service provided by the brand.

Kitkat dancing ad campaign

This ad involves babies in the hospital ward who are playing with their toys and suddenly starts dancing at the sight of kitkat chocolate. The brand delivers its massage that the chocolate is refreshing and enjoyable at the same time. Also emphasised on the importance of taking
 a break. All the babies in the commercial were real, however the dancing and giggling was computer generated.

Complan Takat Ka Bhoot ad campaign

This as was a combination of real humans and animation which is inspired by a hit film Bhootnath where Amitabh Bachapn plays a role of a friendly ghost. Is the ad the star is plays a role of takat ka bhoot. This ad shows the benefit of the health product. The main character is animated to give a bhoot character.

2D Animation v/s 3D Animation

We are sure many of you must be wondering, what’s the difference between 2d and 3D animation.

Today in our blog we’ll be discussing the major difference b/w both. Let’s talk about 2D animation.

2D Animation

It is one of the traditional animation processes that have been used since hundreds of years. 2D animated videos can be created either by hand or by computer. It requires single image to be followed by the other one in a slightly different position, again followed by another image in another position and it goes on in order to create movement. It was flipbook alike.

In the process, a flat image is produced that has movement and is represented by its height & the width but not depth. Before the computer era the images were created by hand. During this time artists drew pencil sketches of every frame. To give the effect of illusion of movement to this drawing they used to photograph these images one at a time.

Examples of 2D animation:

Television:

Tom & Jerry

Family Guy

King of the Hill

Dragonball Z and many more...

Films:

Snow white & the seven Dwarves

The Iron Giant

The Lion King

Aladdin and many more...

Before 3D animation 2D animation was at the hype. Then 3D animation entered the market.

3D Animation

3D animation produces a more realistic character as they created using computer software applications that is represented in all three dimensions i.s; height, width and depth.

Besides the benefit of creating realistic character in 3D animation it is also useful as once created the 3D image it can be treated much like a physical object or an actor. Lights and cameras can be changed and moved just like in any other traditional films which are not possible in 2D animation as the light cameras are also drawn as per the requirement.

Examples of 3D Animation:

Television:

Star War Rebels

Max Steel

Kung Fu Panda: Legend of awesomeness and many more...

Films:                                                              

Toy Story

Frozen

Big Hero 6

How to train your Dragon and many more...

In our next blog we will be talking about some interesting facts on VFX. Stay tuned! 

Five movies that could not have been made without VFX

Visual effects play a role of an integral ingredient in the process of movie making. It could be cutting edge science fiction or a simple romantic comedy VFX is used in all of them. A good VFX work creates the illusion as if the movie was shot in reality, but it’s simply the effort of VFX team that brings the film to life. Today we’ll talk about the top five Bollywood hits that may never have been made if VFX had not been involved.

Chennai Express

SRK’s hit romantic comedy is a work of the Red Chillies VFX team. It is easy to assume that the production was filled with outdoor shoots with repeated sequences in trains, but the train never left the station. That’s right! The movie was mostly shot indoors in a closed studio, after which the VFX team took over to complete the shots. A train compartment was modelled inside the studio & actors made to stand behind green screen until the take was fine. Later VFX team took over to apply backgrounds & other effects.

Bhaag Mikha Bhaag

It’s a biography of a sports star. The movie would not have been possible without a dedicated VFX team. A lot of key scenes like Farhan Akhtar receiving awards from the minister to the crowds in the stadium were all due to the VFX team.

Wanted

Salman Khan is a super star but not a stunt man! His action packed entertainer was heavily dependent on the visual effect team, be it his stunts with the pistol or stadium filled with fans.

Om Shanti Om

Good VFX can bring back the dead, literally! Om shanty Om made headlines because of Deepika Padukone’s hit song. But this visualisation would not have been possible without the Red Chillies VFX team. A lot other, seemingly regular scene like the one where SRK saves Deepika from fire was also created with the help of VFX.   

Ready

This action movie looks another Salman flick. But the production involved many that were created by future works, one of the leading VXF companies in Bollywood.  

Bollywood has come a long way in its utilisation of visual effects. This makes it easy to shoot difficult scenes at a lower budget & without putting anyone’s life at risk, be it the actors or the stunt man.

If you know any other movies that have VFX silently working in the background, let us know in the comments below.  

Thinking web designing as a career? Here are the roles and responsibilities

Web design is the art of designing and creating websites and it has become a modern art form. The website design plays the major role in grabbing the traffic on the website.

A good website helps in maintaining the brand identity. It’s a website designer’s responsibility for the layout, colour scheme and general design of the website. Content and design should be perfectly aligned to the website. Website designer can create unlimited page styles and layouts to create custom site areas within the same website. Website designer should not only be creative but should also have an extensive knowledge of computers.

Despite of just designing the website designer should also know how to help a website rank in a search engine and where to place advertisements for better effects and results. We are not looking for clicks we are looking for visitors to browse our site and get to know who we are.

Website designer and business owner works together to create a successful website. The owner is responsible for providing the database and the designer is responsible for placing them. They both share a reliable partnership.

If you are planning to become a reason behind a brand’s popularity just by designing a website, it’s always a good idea. This is not only creative but trending career these days.

We at MAAC Kolkata provide the best courses to go ahead and peruse your career in the most trending option web designing.

For enquiries please visit www.maackolkata.com

How can you find Jobs in Animation and VFX Industry?

 If you’ve had professional training in animation and VFX at Maac Kolkata. You’ve learnt all the relevant software in order to join the in-demand artists of the special effects industry. But now the question will be how to find the right job opportunity that will decide the course of your entire career forever? How to land into the best job in the market with the best studios is what you aspire? Here are the top five guidelines which will invariably help you to acquire your dream job and make a name in animation industry.

1.     One has to be focused

One of the key elements or key funda of securing a job in the industry is to know what you want to do, in a very specific manner. You may be talented in a many areas and aspect of animation but it doesn’t help to be all over the place that actually doesn’t help. Being unfocused is the best way to be shown the door in an interview and to crack it too. Whether you want to be a modeler or a rendering artist or even run a render farm, your portfolio should focus only the material that is relevant to the job category for which you are applying.

2.    You should know your goal

Keeping your goals in mind is essential for a successful career in the animation industry. Many artists graduate every year with sharp skills and impressive talent. But the ones who eventually succeed are the ones who are clear about their aim and goal. Having a deep commitment towards making a career in the 3D animation and special effects industry is crucial to differentiating yourself from the hordes of artists who join the workforce every year.

3.    You have to communicate your idea clearly to the other person

Animation artists are basically a story tellers who gradually realise there hidden talent. And the media of choice for them is imagery. Even if you not good at drawing right now that doesn’t matter, what matters is how you should be able to communicate your ideas to the team in a clear and precise manner.

4.    Build a portfolio online is very essential when you face interview

It is important to have an artistic space online which showcases your work many of the students carry their work in pendive that not a professional attitude. It may be your own website or just a blog, but putting your demo reel on the internet allows employers to share show and discuss about your work to other members in the organisation while considering you for a position. It also allows other potential recruiters to find and view your work.

5.     Keep gaining experience in whatever project you work- Keep your eye open to absorb the best you get to learn

All in all, the main attributes to develop in this field are talent, persistence, patience and absorbing skills and recognition of right opportunity. Animation studios tend to prefer artists who have experience in multiple segments of filmmaking rather than just one. Therefore, never hesitate to take up a job, even if it is not your dream job at least you are gaining experience which you never know can be used for future. As we always say it is not necessary always for you to start with a big animation studio, but recognizing an opportunity to be a part of a great works that will get you farther ahead. If you are good opportunity will come to you.