In our last blog we talked about duties & requirements of
vfx. Today we’ll discuss about few advertisement that have used vfx in its
making.
Below are top advertisements
that have used a perfect combination of vfx and animation.
Vodafone zoo zoo
campaign
This was launched in 2009 by Vodafone. Zoo zoo character
took away many hearts. This commercial is one of the most successful
commercials in India.
According to few facts, zoo zoo were not animated
characters. They were real human in such costumes. Special suits were made for
the actors keeping in mind the colour combination to focus on the character. Character
modelling, lighting, rendering and sound effects were made in post production
with maximum use of vfx. The sound effects were too great that they delivered
the desired outcome without speaking a single word.
Thanks to the vfx that the entire campaign looked like
animated.
Happydent city light
campaign
Another brilliant example of combination of vfx and
animation. This ad was on the concept ‘chewing gum for sparkling teeth.’
MTS internet baby ad
campaign
This is an interesting ad about technology freak baby from
the moment it is born. As the baby comes out it cuts its umbilical cord and
takes a selfie with the nurse. Funny! Isn’t it? All of this is broadcasted live
from a mobile camera. Baby and all its actions are created by vfx. The purpose
of the ad was well served that they are the fastest provider of internet.
Animation was done so nicely that the ad looked humours and knowledgeable
about service provided by the brand.
Kitkat dancing ad
campaign
This ad involves babies in the hospital ward who are playing
with their toys and suddenly starts dancing at the sight of kitkat chocolate. The
brand delivers its massage that the chocolate is refreshing and enjoyable at
the same time. Also emphasised on the importance of taking
a break. All the babies in the commercial were real, however the dancing and giggling was computer generated.
a break. All the babies in the commercial were real, however the dancing and giggling was computer generated.
Complan Takat Ka Bhoot ad campaign
This as was a combination of real humans and animation which
is inspired by a hit film Bhootnath where Amitabh Bachapn plays a role of a
friendly ghost. Is the ad the star is plays a role of takat ka bhoot. This ad
shows the benefit of the health product. The main character is animated to give
a bhoot character.
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