How to choose the best Animation Institute?

The animation job these days is gearing up in the market. It has become the most promising career for the youth. And why not this is most fascinating job right now. But to reach there you need to understand which institute can help your dream come true.

There are so many institutes that are providing animation courses from a short term course to full time diploma courses.  We are sharing with you few tips which will teach you how to locate the best institute for yourself.

Tip 1Know what to look for

Before joining any course, it’s important to understand what the institute is offering under the name of animation course, visit and take a look around the infrastructure. You should have capability to learn if the institute can help you hone your skills!!

Tip 2 Institute’s track Records

The most important aspect to find the apt institute for yourself. It’s important to do a research about the institution which will groom you further, know about the faculty.

Tip 3 What is the USP?

There are so many competitors in the market, what makes any specific animation institute standout? Know about the unique features that the institute provides. Like with Maac Kolkata we not only offer training but we give our students other opportunity to enhance there skills.

Tip 4 Experienced Faculty

All books provide the same information but explaining the same in a way is a task. The quality of education depends on the faculty members. Go for an institute that employs well educated, trained and experienced teachers in the field of Animation and VFX.  

Tip 5 Placement Record?

This is the most important factor among all. As you will be investing time, money and effort to build a successful career in the industry, you have right to know about the placement cell of the institute.  Where in which production houses s x-students are being placed. It’s always better to check there website.

Research. Think. Understand. Talk. And then take a call. Make sure you make a right choice and reach the heights of success which you have always dreamt of.

Below we have provided you our contact details for all three institutes of MAAC Kolkata. Kindly contact to your nearest one for any assistance.

Maac Chowringhee

Mobile: +91-9836321595

Email Id: chowringhee@maacmail.com

Maac Kankurgachi

Mobile: +91-9830390356

Email Id: kankurgachi@maacmail.com

Maac Rashbehari

Mobile: +91-9836321789

Email Id: rashbehari@maccmail.com

Brief Discussion on Career Growth in Animation ,Visual Effects, Graphic, Web Designing

Animation has a booming career in 21st century. It gives life to our imagination by the medium of animation. When it comes to building a career in animation there is huge scope for people who aspire to be one. Use of animation can be seen in every sphere of life in different sector on which we have already discussed in our earlier blog (Ref http://maackolkata.blogspot.in/2016/06/animation-can-be-used-in-different.html). In one way we can say animation is to bring life in dead object or to make non-living thing a living one in which we get action movement speech.
Job prospect is very much in demand individual who wants to pursue just need to have love, passion, understanding, and the most important proper training from best Institute to grasp the value and implementation of the subject. 

Visual effects -- Similarly visual effects popularly known as VFX is now a days in great demand. Visual effects involves in live action footage being generated by different software’s to create environments which look realistic, but is having high voltage drama and effects to make the viewer feel wow. It is also used in commercials, films, branding of any product through the medium of advertisement . 
Graphics -Graphics another huge platform being used when we need to do promotion of any brand advertisement, creating poster cards logo etc.  In a simple way we can say brand building of any product we need graphics software .Ultimately market needs customer’s attention towards its product to increase sale and to spread awareness to the world.
Web Designing - In order to make your presence online it will be your website through which you can reach your target. Every company has their own website and to create that website we need good web developer. Web designing as gradually become a very important career opportunity for the people who are keen to create something of their own.
Each of these medium are interrelated to each other. So we now know the need the role of animation, vfx, graphics and web in our life. Likewise the future of this fields are booming now if we get the net survey done we can see that there is huge vacancy of right skilled people  in these above mentioned  field. Last but not the least it depends upon the credibility of the candidate and there interest love for the profession can only shine above all.

MAAC Kolkata Placements

AAYUSHMAAN  SENGUPTA

COMPOSITOR

PRIME FOCUS

SUNNY HAYAT 
TRAINER

PRIME FOCUS

ABHISEK SHAW 

COMPOSITOR
RED CHILLIES








MAAC Kolkata is a specialized education institute that specializes in 3D animation &VFX education. MAAC Kolkata has helped many animation studios and production houses to find talented & skilled individuals for various jobs in the animation, VFX, gaming design and media & entertainment industries.

MAAC Kolkata provides career uplifting training to gear up students for various job roles in the global job market.

At MAAC Chowringhee, Rashbehari and Kankurgachi, we not only focus on quality teaching staff and infrastructure. MAAC Kolkata not only provides classroom education but also conducts many activities to prepare students to become successful professionals in the field of animation, VFX, gaming, film making and media.

MAAC Kolkata offers 100% placements to all its students.

The MAAC Kolkata placements cell conducts personal interviews to understand student’s strength & weaknesses and to provide the right career guidance.

Not only the staffs teach but also the industry experts are invited by the institutes to give useful lectures & to conduct workshops. The professionals guide students how to come up with their skills in modelling, texturing, animation, VFX and more. Apart from this, MAAC Kolkata conducts a variety of events where students get the opportunities to interact with the industry.

The MAAC Kolkata placements cell connects companies with students to fulfil challenging job roles.

 

Visit www.animationkolkata.com to learn more about the MAAC Kolkata recruitment cell.

Best Animation Institute in Kolkata @Maac Chowringhee

Follow our Student Work Show Reel

Visit us @www.animationkolkata.com

Digital Photography (DP)

Photography involves capturing images with a camera. These images can be just about anything. DP is a form of photography that uses cameras containing arrays of electronic photo detectors to capture images focused by a lens, as opposed to an exposure on photographic film. The captured images are digitized and stored as a computer file ready for further digital processing, viewing, digital publishing or printing.

Photography is trending career among the youth. It’s new, fashionable and hottest trending career. Everybody clicks in their day to day life. Some do it for fun and few make it their career. 

Photography has some specific courses in which one learns in depth about a camera’s in and out. These courses help an individual to understand the language of camera even better. They are all professional courses.

One can be a fashion photographer, wildlife photographer, aerial photographer, advertising photographer, macro photographer and many more... depending on their interest.

To learn more about the DP visit www.animationkolkata.com

Or contact us   

MAAC Chowringhee

Mobile: +91-9836321595

Email Id: chowringhee@maacmail.com

MAAC Kankurgachi

Mobile:+91-9830390356

Email Id: kankurgachi@maacmail.com

MAAC Rashbehari

Mobile: +91-9836321789

Email Id: rashbehari@maacmail.com

MAAC National Students Meet

MAAC keep hosting events where students get opportunities to showcase their skills & to interact with experienced animation, VFX, gaming and media & entertainment professionals.  

This time MAAC is conducting NSM in Goa on 8^th-11^th August 2016. The idea behind this event is to encourage VFX & Animation students from all over MAAC India to be a part of creative seminars, case studies, panel discussions and the fun activities. NSM provides a platform to collaborate on live projects, networks with famous and successful personalities of the animation industry and get access to real life experience & industry insights.

During the four day event MAAC students attend workshop and spend time with leading name from the film industry and get access to industry insights. It helps you do one on one conversation with them and clarify all doubts. Such opportunities should be grabbed. MAAC is providing you this golden chance.

Such events should not be missed. It’s one time opportunity to be a part of such events. Through these events one gets a clear vision in the field of VFX and animation.

For any inquiry, contact us: 

MAAC Chowringhee

Mobile: +91-9836321595 

Email Id: chowringhee@maacmail.com

MAAC Kankurgachi

Mobile: +91-9830390356 

Email Id: kankurgachi@maacmail.com

MAAC Rashbehari

Mobile: +91-9836321789 

Email Id: rashbehari@maacmail.com

Top Advertising Campaigns that used Animation & Vfx in India

In our last blog we talked about duties & requirements of vfx. Today we’ll discuss about few advertisement that have used vfx in its making.

 Below are top advertisements that have used a perfect combination of vfx and animation.

Vodafone zoo zoo campaign

This was launched in 2009 by Vodafone. Zoo zoo character took away many hearts. This commercial is one of the most successful commercials in India.

According to few facts, zoo zoo were not animated characters. They were real human in such costumes. Special suits were made for the actors keeping in mind the colour combination to focus on the character. Character modelling, lighting, rendering and sound effects were made in post production with maximum use of vfx. The sound effects were too great that they delivered the desired outcome without speaking a single word.

Thanks to the vfx that the entire campaign looked like animated.

Happydent city light campaign

Another brilliant example of combination of vfx and animation. This ad was on the concept ‘chewing gum for sparkling teeth.’

MTS internet baby ad campaign

This is an interesting ad about technology freak baby from the moment it is born. As the baby comes out it cuts its umbilical cord and takes a selfie with the nurse. Funny! Isn’t it? All of this is broadcasted live from a mobile camera. Baby and all its actions are created by vfx. The purpose of the ad was well served that they are the fastest provider of internet.

Animation was done so nicely that the ad looked humours and knowledgeable about service provided by the brand.

Kitkat dancing ad campaign

This ad involves babies in the hospital ward who are playing with their toys and suddenly starts dancing at the sight of kitkat chocolate. The brand delivers its massage that the chocolate is refreshing and enjoyable at the same time. Also emphasised on the importance of taking
 a break. All the babies in the commercial were real, however the dancing and giggling was computer generated.

Complan Takat Ka Bhoot ad campaign

This as was a combination of real humans and animation which is inspired by a hit film Bhootnath where Amitabh Bachapn plays a role of a friendly ghost. Is the ad the star is plays a role of takat ka bhoot. This ad shows the benefit of the health product. The main character is animated to give a bhoot character.

Vfx Artist: Duties &Requirements

Visual effects artists are responsible for creating computer generated animations and special effects on screens at home and in theatres. It’s like bringing fascinating and fantasy world into life. It's necessary to gain the training to work as a visual effects artist via a degree or certificate program in a field like computer animation.

Duties

Vfx work is to create imagery that is either impractical or impossible to film. Vfx is currently done via computer. This work includes creating animations for television shows, commercials and feature films.

Vfx artists are expected to work on tight deadlines due to theatrical release dates working in the film industry. This job involves following instructions from a client and may not allow for the possibility of much personalized input.

Requirements

Students need to have understanding of standard software tools of the industry, such as Houdini, Nuke, Render Man, Adobe CS5, mental ray, and Autodesk Maya. Although a degree is not necessarily required for this job. A bachelor's degree is standard and completing a certificate or degree program can help signify qualification to work as a vfx artist. 

2D Animation v/s 3D Animation

We are sure many of you must be wondering, what’s the difference between 2d and 3D animation.

Today in our blog we’ll be discussing the major difference b/w both. Let’s talk about 2D animation.

2D Animation

It is one of the traditional animation processes that have been used since hundreds of years. 2D animated videos can be created either by hand or by computer. It requires single image to be followed by the other one in a slightly different position, again followed by another image in another position and it goes on in order to create movement. It was flipbook alike.

In the process, a flat image is produced that has movement and is represented by its height & the width but not depth. Before the computer era the images were created by hand. During this time artists drew pencil sketches of every frame. To give the effect of illusion of movement to this drawing they used to photograph these images one at a time.

Examples of 2D animation:

Television:

Tom & Jerry

Family Guy

King of the Hill

Dragonball Z and many more...

Films:

Snow white & the seven Dwarves

The Iron Giant

The Lion King

Aladdin and many more...

Before 3D animation 2D animation was at the hype. Then 3D animation entered the market.

3D Animation

3D animation produces a more realistic character as they created using computer software applications that is represented in all three dimensions i.s; height, width and depth.

Besides the benefit of creating realistic character in 3D animation it is also useful as once created the 3D image it can be treated much like a physical object or an actor. Lights and cameras can be changed and moved just like in any other traditional films which are not possible in 2D animation as the light cameras are also drawn as per the requirement.

Examples of 3D Animation:

Television:

Star War Rebels

Max Steel

Kung Fu Panda: Legend of awesomeness and many more...

Films:                                                              

Toy Story

Frozen

Big Hero 6

How to train your Dragon and many more...

In our next blog we will be talking about some interesting facts on VFX. Stay tuned! 

VFX and Animation Seminar

Seminars are the best way to bring together group of people for a wealthy discussion. MAAC Kolkata also arranged a seminar in Kala Mandir auditorium Kolkata. This seminar took place on 14^th June. 500 students who were interested in the field of VFX and animation attended the seminar.

Gitanjali Rao, independently produced and directed two short animated films ‘Orange’ and ‘Printed Rainbow’ was the key note speaker of the seminar. Both her movies have won 28 awards.

Prasad Sutar, was the speaker in the seminar. He is an Indian VFX designer, coordinator and supervisor known for his work in Hindi cinema. He has won the AsianFilm Awards Best Visual Effects for film Bajirao Mastani.  

Both the chief guests gave motivated speech to the students and encouraged them to opt for these courses to have a bright career in future. The entire seminar was a grand success.

We at MAAC Kolkata try to arrange such seminars after every interval so that we can help our best to guide you for your bright future.

To know about VXF & Animation courses please visit www.animationkolkata.com

Or you can contact us on:

MAAC Chowringhee

Mobile: +91-9836321595

Email Id: chowringhee@maacmail.com

MAAC Kunkurgachi

Mobile: +91-9830390356

Email id: kankurgachi@maacmail.com

MAAC Rashbehari

Mobile: +91-9836321789

Email Id: rashbehari@maacmail.com

A Brief History of Digital Gaming

Digital gaming is nothing new; it was always around but in a different form. It came up years before and now has become an independent industry with great creativity and professional potential.

Origins (1940-1960)

The beginning of video games has its foundations in the attempt creating a world of fantacy. From the installation of first ENIAC computer to the today's powerful microprocessors; video games have always witnessed growth.

The ever first popular video game available was Nimrod, launched in 1951. Just after that IBM’s popular ‘Checkers’ game program (1950s) and William Higginbotham’s revolutionary ‘Tennis for Two’ (1958) were noticed.

Nascent stage (1960 – 1990)

In the year 1960, the first widely available game was introduced by MIT employee Steve Russell who created ‘Space war.' The very first step towards the commercialization of the digital gaming industry was taken by Nolan Bushnell founded Atari, Inc. in 1972.

In 1983 the video game market crashed and bankrupted several companies in the United States. The arcade industry reached its extreme between the years 1978-1990. ‘Space Invaders’ by Taito was such a blockbuster that it inspired scores of video game manufacturers to enter the market. This  age saw the advent of evergreen computer and arcade games such as ‘Pac-Man’ and ‘Donkey Kong’.

The golden years (1990- 2010)

The video game market brought about permanent players in the industry. In 1990 Nintendo came out with its next generation console known as ‘Super NES.'

PC gaming began to gain popularity 1991 onward . Id Software’s 1996 game ‘Quake’ pioneered online multi-player options in first-person shooters.

Nintendo released its 64-bit console, the Nintendo 64 in 1996. At the same time, Sony Corporation began to dominate the market with its popular PlayStation.

Nintendo announced the launch of its flagship product in 2002, the GameCube, which used 80mm mini-DVD discs, holding 1.4GB of data each – over 200 times the capacity of the largest N64 cartridge ROM.

Around the same time, Microsoft jumped into with the now popular Xbox. Mobile phones also entered the mainstream market during this time.

The future

Android, iPhone and Windows devices are the popular choice for digital gaming. The industry is ready to see an explosion of growth. Virtual reality and 3D gaming are soon to enter the mainstream market.

Which are your all-time favorite games? Share with us in the comment box below.

Five movies that could not have been made without VFX

Visual effects play a role of an integral ingredient in the process of movie making. It could be cutting edge science fiction or a simple romantic comedy VFX is used in all of them. A good VFX work creates the illusion as if the movie was shot in reality, but it’s simply the effort of VFX team that brings the film to life. Today we’ll talk about the top five Bollywood hits that may never have been made if VFX had not been involved.

Chennai Express

SRK’s hit romantic comedy is a work of the Red Chillies VFX team. It is easy to assume that the production was filled with outdoor shoots with repeated sequences in trains, but the train never left the station. That’s right! The movie was mostly shot indoors in a closed studio, after which the VFX team took over to complete the shots. A train compartment was modelled inside the studio & actors made to stand behind green screen until the take was fine. Later VFX team took over to apply backgrounds & other effects.

Bhaag Mikha Bhaag

It’s a biography of a sports star. The movie would not have been possible without a dedicated VFX team. A lot of key scenes like Farhan Akhtar receiving awards from the minister to the crowds in the stadium were all due to the VFX team.

Wanted

Salman Khan is a super star but not a stunt man! His action packed entertainer was heavily dependent on the visual effect team, be it his stunts with the pistol or stadium filled with fans.

Om Shanti Om

Good VFX can bring back the dead, literally! Om shanty Om made headlines because of Deepika Padukone’s hit song. But this visualisation would not have been possible without the Red Chillies VFX team. A lot other, seemingly regular scene like the one where SRK saves Deepika from fire was also created with the help of VFX.   

Ready

This action movie looks another Salman flick. But the production involved many that were created by future works, one of the leading VXF companies in Bollywood.  

Bollywood has come a long way in its utilisation of visual effects. This makes it easy to shoot difficult scenes at a lower budget & without putting anyone’s life at risk, be it the actors or the stunt man.

If you know any other movies that have VFX silently working in the background, let us know in the comments below.  

Animation can be used in different sector other than Media and Entertainment

When 2D animation started with paper and sketches everyone had an idea that it was restricted to only drawing creating cartoons. As the industry matured and computers are introduced, the perception started changing gradually. From cartoons there was a steady growth in other area like gaming industry, animation movies, video games etc.

 In today’s time, animation has convinced professionals from various fields that it should not be restricted to a particular skill set, but should be used as a medium of expression or communication. For example, when we use animation in education, it can used to explain theory and concepts to students in a more convincing and interesting manner.

Now –a- days, animation is used in a variety of industries away from the big screen or consoles. 3D animation is actually a very practical tool in itself with various useful applications in a variety of fields.  So guys let us take a look at some industries which use animation, but are not related to the media & entertainment sectors.

Medical Animation

Medical Animation  are  short educational film which helps the aspirants medical students to learn about different body parts , or surgical topics, to give more realistic feel by using 3D animation and graphics. Medical animation is most commonly utilized as an instructional tool for medical professionals or their patients.

Architecture Visualization

Architectural Animation is a short 3D architectural movie created with the help of computer. A computer-generated building is created along with landscaping and sometimes moving people & vehicles. This gives the feel of the project and its outcome in a real way. It helps to get good business.

Mechanical Animation

Using 3D Animation and modeling one can create virtual models of products and mechanical designs that can save companies millions by just cutting down on development costs. Working in a virtual world can let developers eliminate a lot of problems that would normally require extensive physical test models & experimentation.

Forensic Animation

Forensic animation is a animated recreation in 3D animation which are created to aid investigators & helps in solving different cases with ease.  For examples it includes the use of computer animation, stills, and other audio visual aids.

Animation in Education

Animation has recently become a popular tool in classroom teaching and learning. The ebooks, learning with Animation has actually increase interest & motivation among students. It has taken education to next level where students tend to learn things faster and can grasp in a better way. It’s most effective way of teaching in recent days.

Similarly animation is also used in various other industries. The scope of animator is immense provided you have learned it from experts.  Career after doing an animation course is therefore unlimited. With the right skill & training, one can hold a creative job in any industry today.

2D Animation Film Festival

Today we'll talk about 2d animation. 

2d animation is the art of creating moment in two dimensional artistic spaces. Working in this field one needs to have both creativity and technological skills. 2d animation is often thought as a traditional animation.  It focuses on creating storyboard and background in two dimensional environments. This animation is used in advertisement, films, television shows, computer games or websites.

We at MAAC Kolkata organising an internal 2d animation short film festival, that will take place in all the three institutes; MAAC Chowringhee, MAAC Kankurgachi and MAAC Rashbehari. As it’s an internal festival, student from Chowringhee, Kankurgachi and Rashbehari will participate in their respective institutes.

For any inquiry contact details are provided in the poster above.  

Thinking web designing as a career? Here are the roles and responsibilities

Web design is the art of designing and creating websites and it has become a modern art form. The website design plays the major role in grabbing the traffic on the website.

A good website helps in maintaining the brand identity. It’s a website designer’s responsibility for the layout, colour scheme and general design of the website. Content and design should be perfectly aligned to the website. Website designer can create unlimited page styles and layouts to create custom site areas within the same website. Website designer should not only be creative but should also have an extensive knowledge of computers.

Despite of just designing the website designer should also know how to help a website rank in a search engine and where to place advertisements for better effects and results. We are not looking for clicks we are looking for visitors to browse our site and get to know who we are.

Website designer and business owner works together to create a successful website. The owner is responsible for providing the database and the designer is responsible for placing them. They both share a reliable partnership.

If you are planning to become a reason behind a brand’s popularity just by designing a website, it’s always a good idea. This is not only creative but trending career these days.

We at MAAC Kolkata provide the best courses to go ahead and peruse your career in the most trending option web designing.

For enquiries please visit www.maackolkata.com

Why to join 3D animation course? Here are scope and benefits.

Career in animation is a new trending career for the creative people. Animation is a combination of art and technologies. Moving images are created in 2d and 3d to entertain viewers and users. Animation is all bout creating images.

It’s a specialized technique to be learnt in a proper manner from an animation college. MAAC Kolkata is one such college that offers animation course. Through this course it attempts to teach students in areas of both 3d & 2d technologies enabling them to have a comprehensive knowledge on this subject.

Scope of animation

Animation is used in various sectors like IT and entertainment industry. It has contributed much to the development of attractive multimedia & graphic images used in movies, cartoons etc. Those with drawing skills and creative thinking can build up a strong and attractive career animation. They can work as Animator, graphic designer, video editor, 3D modelers, visual effects supervisors, sound editor, character animators and layout maker.

Animation is about freedom of expression in ways of visuals. It gives you the opportunity to express your ideas in the most fascination or weird forms. Thus animation allows you to combine your creativity with technologies.

Future of animation

Animation is an integral part of entertainment. Students completing 2d & 3d animation classes successfully are in for a vast opportunity to test their skills & knowledge.

Not only entertainment, advertising is one area where animation is used extensively. Most of the attraction commercials are handiwork of brilliant animation techniques. Both 2d & 3d techniques are used in creating television or web based commercials.

We hope the above article helps you clear all your doubts about animation.

For any other assistance visit www.animationkolkata.com 

How can you find Jobs in Animation and VFX Industry?

 If you’ve had professional training in animation and VFX at Maac Kolkata. You’ve learnt all the relevant software in order to join the in-demand artists of the special effects industry. But now the question will be how to find the right job opportunity that will decide the course of your entire career forever? How to land into the best job in the market with the best studios is what you aspire? Here are the top five guidelines which will invariably help you to acquire your dream job and make a name in animation industry.

1.     One has to be focused

One of the key elements or key funda of securing a job in the industry is to know what you want to do, in a very specific manner. You may be talented in a many areas and aspect of animation but it doesn’t help to be all over the place that actually doesn’t help. Being unfocused is the best way to be shown the door in an interview and to crack it too. Whether you want to be a modeler or a rendering artist or even run a render farm, your portfolio should focus only the material that is relevant to the job category for which you are applying.

2.    You should know your goal

Keeping your goals in mind is essential for a successful career in the animation industry. Many artists graduate every year with sharp skills and impressive talent. But the ones who eventually succeed are the ones who are clear about their aim and goal. Having a deep commitment towards making a career in the 3D animation and special effects industry is crucial to differentiating yourself from the hordes of artists who join the workforce every year.

3.    You have to communicate your idea clearly to the other person

Animation artists are basically a story tellers who gradually realise there hidden talent. And the media of choice for them is imagery. Even if you not good at drawing right now that doesn’t matter, what matters is how you should be able to communicate your ideas to the team in a clear and precise manner.

4.    Build a portfolio online is very essential when you face interview

It is important to have an artistic space online which showcases your work many of the students carry their work in pendive that not a professional attitude. It may be your own website or just a blog, but putting your demo reel on the internet allows employers to share show and discuss about your work to other members in the organisation while considering you for a position. It also allows other potential recruiters to find and view your work.

5.     Keep gaining experience in whatever project you work- Keep your eye open to absorb the best you get to learn

All in all, the main attributes to develop in this field are talent, persistence, patience and absorbing skills and recognition of right opportunity. Animation studios tend to prefer artists who have experience in multiple segments of filmmaking rather than just one. Therefore, never hesitate to take up a job, even if it is not your dream job at least you are gaining experience which you never know can be used for future. As we always say it is not necessary always for you to start with a big animation studio, but recognizing an opportunity to be a part of a great works that will get you farther ahead. If you are good opportunity will come to you.